Ecojojo is an innovative concept to improve the live cycle assessment through energy production (based on a smart energy grid) and recycling by use of the payment system of public transportation. Condition is the cooperation between the region, different service industries, institutions, energy suppliers, etc. and the public transportation companies. Idea is to create a kind of reward system. By using environmentally friendly services, producing energy in a certain way or recycle, users can collect value points on their public transportation smart card. The personal additional value using the public transportation system, thereby contribution to energy production and a clean environment should be carried out without additional activities, but will be integrated into already existing habitually activities. Collecting points through green-minded activities effectively lowers the costs for using the public transportation system. Ideally users can be encouraged to think about their ecological footprint and an ecoconscious, sustainable cycle can be created.